Pulseroll needed a flagship launch asset for the Ignite Pro massage gun. Instead of standard lifestyle photography, I built a digital twin of the product to have total control over lighting, texture, and movement.

The goal was to recontextualize the product. I moved away from the clinical 'medical device' aesthetic and positioned the Ignite Pro as a high performance piece of tactical gear, using dark atmospheres and raw geological textures.

The Ignite Pro isn't just one tool, it’s a modular kit. I visualized the different attachment heads floating separately to show the versatility.

The final output wasn't just a video, it was a reusable system. I handed over a library of high fidelity assets that work across web, social, and print. The client now owns their product as a digital asset that will serve their marketing for years to come.