Pulseroll and Anthony Joshua logo in collaboration

Anthony Joshua
x Pulseroll

Cinematic high-contrast profile silhouette of Anthony Joshua for the Pulseroll campaign identity
High-detail portrait photography capturing the intensity and texture of the campaign's visual direction
Anthony Joshua in a boxing ring wearing white gloves, capturing the energetic and approachable tone of the campaign
Detailed close-up portrait of Anthony Joshua showing sweat texture and post-workout intensity
Lifestyle photography showing Anthony Joshua using the Pulseroll massage gun on his bicep for muscle recovery
Anthony Joshua in the boxing ring wearing branded white gloves, showcasing the high-energy athletic direction of the visual identity
Anthony Joshua using the Pulseroll massage gun on his arm, demonstrating the product's muscle recovery features in a gym setting
Candid lifestyle photography of Anthony Joshua laughing by the ring ropes, capturing the campaign's authentic and approachable tone
[01]

The Goal

The challenge was to create a cohesive visual campaign for the Anthony Joshua x Pulseroll collaboration. It needed to capture AJ’s energy and influence while highlighting Pulseroll’s recovery technology.

The assets had to work across social media, web, and print, appealing to athletes, fitness enthusiasts, and everyday users, positioning Pulseroll as both innovative and approachable.

The Process

By blending AJ’s star power with lifestyle imagery, the campaign shows how the visuals connect with both elite athletes and everyday users.

Feed Designs

From hero moments to everyday users, these Instagram posts show how the campaign comes alive.
Social media feed post design announcing the Anthony Joshua partnership, featuring cinematic profile photography and clean typography
Social media feed post design announcing the Anthony Joshua partnership, featuring cinematic profile photography and clean typography
Instagram post layout featuring candid lifestyle photography of Anthony Joshua laughing in the boxing ring
[02]

Social Media Mockups

Here’s how the AJ × Pulseroll campaign looks in context from individual feed posts to stories and the full profile grid. The visuals adapt across formats while keeping the campaign’s energy consistent.

The assets had to work across social media, web, and print, appealing to athletes, fitness enthusiasts, and everyday users, positioning Pulseroll as both innovative and approachable.

High-fidelity mobile mockup displaying the Pulseroll Instagram feed design on a floating iPhone 15 Pro, set against a dark textured background
Isometric mobile UI mockup displaying the Anthony Joshua campaign within the Instagram interface, featuring branded story highlights and feed content
Dual mobile mockup showcasing Instagram Story designs for the Anthony Joshua campaign, highlighting responsive vertical layouts
[03]

On The Web

The visuals translate seamlessly to web, maintaining hero moments, product highlights, and lifestyle imagery across desktop and mobile.

Mobile UI design for the 'Ignite Mini Gun' product features page, presented on a textured dark rock background to highlight the premium dark mode aesthetic
Floating MacBook Pro mockup suspended by ropes, displaying the high-fidelity e-commerce landing page design for the Anthony Joshua x Pulseroll campaign
Mobile web interface design shown on an iPhone 15 Pro mockup over a dark concrete texture, highlighting the responsive campaign layout
[04]

Flyers & Banners

The campaign came to life through flyers and banners that carried the same energy as the digital designs, ensuring the message stayed clear across every format.

Digital OOH (Out of Home) standing banner mockup featuring the 'Recover Like a Champ' headline and detailed product photography of the massage gun head
High-angle shot of a printed campaign poster mockup on concrete, featuring lifestyle photography of an athelete using the massage gun.
Large format outdoor billboard mockup mounted on a concrete wall, displaying the Anthony Joshua campaign key art